OutdoorsNo. 101
Trailfold
A compact, angular ridge built from two folded shapes. Forest green, generous spacing and a sturdy wordmark give this identity an outdoors-first character. Includes a standalone mark and a primary lockup. Trailfold is the sample name shown; your business name and colors are included in the customization. The design is sold to one buyer only.
- Sold once, to one buyer only
- Your business name, tagline and color customization included
- Original artwork ZIP available immediately after confirmed payment
- Logo mark, name-only brandmark / wordmark and combined logo
- Nine SVG vector files: each version in color, black and white
- Nine transparent PNGs and nine solid-background JPGs at 2400 × 1800 pixels
- Four-page vector PDF and editable-name SVG with licensed fonts
- Personalized proof and final files delivered after your branding brief
Design review in progress
Purchases are paused while we review the sample name and artwork. You can explore the concept and its case study below.
The case study · Collection concept
A ridge, reduced to a recognizable mark.
A studio concept prepared for one future owner, shown with a sample business name. The applications below describe how the identity could be used.
The brief
Create a compact identity for an outdoor guide, trail outfitter or adventure business. The direction calls for a mark that feels capable and grounded, with a name that stays easy to read.
The idea
Two angular forms suggest a folded mountain ridge. The open diagonal between them gives the symbol its shape without adding an outline or extra detail. It can stand alone when the full business name would be too small.
The typography
The uppercase Archivo wordmark pairs sturdy letterforms with generous spacing. Its straight, simple rhythm echoes the geometry of the ridge. The small tagline supports the combined logo and can be replaced or removed during personalization.
The color direction
Forest#244B3E
Primary mark and lettering
Stone#E8E9DF
Light background
Copper#B77A43
Optional supporting accent
What you receive
Three ways to make your mark.
This identity includes all three versions below. Your final package includes SVG, PNG and JPG exports for each, in color, black and white.
Logo mark
The standalone symbol, for compact placements.
The symbol on a trail badge or profile image
Brandmark / wordmark
The business name on its own, without the symbol.
The name-only wordmark across a website header
Combined logo
The symbol and name together, with the tagline where applicable.
The combined logo on an outfitter sign or printed card
SVG · Vector
Scalable artwork for resizing and production.
PNG · Transparent
2400 × 1800 px exports without a background.
JPG · Solid background
2400 × 1800 px exports for easy sharing and everyday use.
Also included: vector PDF artwork and an editable-name SVG with the font files and their licenses. The immediate original package uses the sample name; your personalized files follow your approved proof.
Behind the design
The design process.
01
Build the silhouette
Reduce the ridge to two shapes, using the diagonal gap to suggest a fold. Keep the geometry clear enough to work as a single-color symbol.
02
Balance the identity
Center the ridge above a spaced uppercase name, then separate the symbol, wordmark and combined composition into their own versions.
03
Prepare the variations
Carry the same drawing into color, black and reversed artwork. Use the standalone mark where a small tagline would lose clarity.
From this concept to your business.
Step 01
Your brief
After purchase, send your business name, tagline, color preferences and intended uses through your dashboard. The original artwork package is available once payment is confirmed.
Step 02
Personalization & proof
We adapt the name and palette, then share a proof of your logo mark, brandmark and combined logo where applicable. You review the composition before final file preparation.
Step 03
Vector preparation
Once you approve the design, we prepare the scalable vector artwork. When the approved source is a PNG, it is converted to vector and checked for clean shapes, spacing and color consistency.
Step 04
Your final package
Download SVG vector files, transparent PNGs and JPGs with solid backgrounds from your dashboard. Each applicable logo version comes in color, black and white, with PDF artwork included.
Before you choose
Logo questions, answered.
The logo mark is the standalone symbol. The brandmark or wordmark is your business name on its own. The combined logo brings the symbol and name together, with a tagline where applicable. Each listing shows which versions are included.