WellnessNo. 103
Tidewell
Three organic shapes create a water-inspired symbol with a quiet sense of movement. Rounded lowercase typography keeps the identity friendly and approachable. Suits a wellness studio, spa, retreat or personal-care business. Tidewell is the sample name; customization to your business name and palette is included. The complete design is reserved for a single buyer.
- Sold once, to one buyer only
- Your business name, tagline and color customization included
- Original artwork ZIP available immediately after confirmed payment
- Logo mark, name-only brandmark / wordmark and combined logo
- Nine SVG vector files: each version in color, black and white
- Nine transparent PNGs and nine solid-background JPGs at 2400 × 1800 pixels
- Four-page vector PDF and editable-name SVG with licensed fonts
- Personalized proof and final files delivered after your branding brief
Design review in progress
Purchases are paused while we review the sample name and artwork. You can explore the concept and its case study below.
The case study · Collection concept
Movement with room to breathe.
A studio concept prepared for one future owner, shown with a sample business name. The applications below describe how the identity could be used.
The brief
Create a calm, approachable identity for a wellness studio, spa or retreat. The concept should feel organic without relying on a detailed illustration.
The idea
Three curved forms suggest water, leaves and a quiet upward motion. Their asymmetry gives the symbol movement, while the open spaces keep the individual shapes distinct. The result can be used independently of the name.
The typography
A lowercase Archivo wordmark makes the name feel direct and approachable. Its more regular letterforms balance the organic symbol. The supporting tagline is a separate line in the combined logo.
The color direction
Deep teal#245D65
Primary mark and lettering
Seafoam#DDEBE8
Soft light background
Mist#94B9B2
Optional supporting accent
What you receive
Three ways to make your mark.
This identity includes all three versions below. Your final package includes SVG, PNG and JPG exports for each, in color, black and white.
Logo mark
The standalone symbol, for compact placements.
The symbol in a social avatar or appointment card
Brandmark / wordmark
The business name on its own, without the symbol.
The wordmark in a booking-page header
Combined logo
The symbol and name together, with the tagline where applicable.
The combined logo on a studio sign or product label
SVG · Vector
Scalable artwork for resizing and production.
PNG · Transparent
2400 × 1800 px exports without a background.
JPG · Solid background
2400 × 1800 px exports for easy sharing and everyday use.
Also included: vector PDF artwork and an editable-name SVG with the font files and their licenses. The immediate original package uses the sample name; your personalized files follow your approved proof.
Behind the design
The design process.
01
Shape the movement
Arrange three organic forms around open space. Let the lower curve lead the eye upward toward the two smaller forms.
02
Ground it with a name
Use a simple lowercase wordmark beneath the symbol. Keep the tagline small and separate so the main name remains the focus.
03
Make the system flexible
Separate the symbol and name, preserve the combined layout, and prepare each in color, black and reversed versions.
From this concept to your business.
Step 01
Your brief
After purchase, send your business name, tagline, color preferences and intended uses through your dashboard. The original artwork package is available once payment is confirmed.
Step 02
Personalization & proof
We adapt the name and palette, then share a proof of your logo mark, brandmark and combined logo where applicable. You review the composition before final file preparation.
Step 03
Vector preparation
Once you approve the design, we prepare the scalable vector artwork. When the approved source is a PNG, it is converted to vector and checked for clean shapes, spacing and color consistency.
Step 04
Your final package
Download SVG vector files, transparent PNGs and JPGs with solid backgrounds from your dashboard. Each applicable logo version comes in color, black and white, with PDF artwork included.
Before you choose
Logo questions, answered.
The logo mark is the standalone symbol. The brandmark or wordmark is your business name on its own. The combined logo brings the symbol and name together, with a tagline where applicable. Each listing shows which versions are included.