Food & DrinkNo. 102
Hearthgrain
An architectural oven arch surrounds a small grain sprig, paired with an expressive serif wordmark. The warm clay palette suits bakeries, coffee bars, farm shops and artisan food businesses. Hearthgrain is a sample name, ready to be personalized to your business. Includes the complete lockup, the symbol on its own and monochrome versions. Sold once, then retired.
- Sold once, to one buyer only
- Your business name, tagline and color customization included
- Original artwork ZIP available immediately after confirmed payment
- Logo mark, name-only brandmark / wordmark and combined logo
- Nine SVG vector files: each version in color, black and white
- Nine transparent PNGs and nine solid-background JPGs at 2400 × 1800 pixels
- Four-page vector PDF and editable-name SVG with licensed fonts
- Personalized proof and final files delivered after your branding brief
Design review in progress
Purchases are paused while we review the sample name and artwork. You can explore the concept and its case study below.
The case study · Collection concept
The warmth of a hearth. The simplicity of a grain.
A studio concept prepared for one future owner, shown with a sample business name. The applications below describe how the identity could be used.
The brief
Develop a welcoming identity for a bakery, coffee bar or artisan food business. The concept brings together the place where food is made and the ingredient at the heart of it.
The idea
A broad oven arch frames a small grain sprig. The arch adds structure; the leaves bring a softer, handmade feeling. Together they create a compact emblem that can carry the identity without the name.
The typography
Spectral gives the wordmark a bookish, expressive serif style. The contrast between the thick arch and the finer lettering gives each element a distinct role. A small uppercase tagline completes the combined composition.
The color direction
Clay#914F37
Primary mark and lettering
Flour#F2E7D5
Warm light background
Wheat#D0A269
Optional supporting accent
What you receive
Three ways to make your mark.
This identity includes all three versions below. Your final package includes SVG, PNG and JPG exports for each, in color, black and white.
Logo mark
The standalone symbol, for compact placements.
The emblem on a bag label or cup sticker
Brandmark / wordmark
The business name on its own, without the symbol.
The wordmark at the top of a menu
Combined logo
The symbol and name together, with the tagline where applicable.
The combined logo on a storefront or bakery box
SVG · Vector
Scalable artwork for resizing and production.
PNG · Transparent
2400 × 1800 px exports without a background.
JPG · Solid background
2400 × 1800 px exports for easy sharing and everyday use.
Also included: vector PDF artwork and an editable-name SVG with the font files and their licenses. The immediate original package uses the sample name; your personalized files follow your approved proof.
Behind the design
The design process.
01
Connect place and ingredient
Use the oven arch as a frame, then place the grain inside it. Keep the leaves separate from the arch so both ideas remain readable.
02
Add an editorial voice
Pair the solid emblem with a serif name. Set the tagline below it to give the combined logo a clear hierarchy.
03
Separate the working parts
Prepare the emblem, name-only wordmark and combined logo in color, black and white, ready for different background and layout needs.
From this concept to your business.
Step 01
Your brief
After purchase, send your business name, tagline, color preferences and intended uses through your dashboard. The original artwork package is available once payment is confirmed.
Step 02
Personalization & proof
We adapt the name and palette, then share a proof of your logo mark, brandmark and combined logo where applicable. You review the composition before final file preparation.
Step 03
Vector preparation
Once you approve the design, we prepare the scalable vector artwork. When the approved source is a PNG, it is converted to vector and checked for clean shapes, spacing and color consistency.
Step 04
Your final package
Download SVG vector files, transparent PNGs and JPGs with solid backgrounds from your dashboard. Each applicable logo version comes in color, black and white, with PDF artwork included.
Before you choose
Logo questions, answered.
The logo mark is the standalone symbol. The brandmark or wordmark is your business name on its own. The combined logo brings the symbol and name together, with a tagline where applicable. Each listing shows which versions are included.